Here’s an interesting promotion described in PROMO Magazine for HBO’s original series Rome:


HBO is giving viewers a little taste of Italy via wine bottles to drive tune-in to the second season of Rome.

The network is offering complimentary half-bottles of Rome-branded wine through Jan. 13 to patrons in 90 Italian restaurants in Chicago, New York City and Los Angeles. Participating locations, including Extra Virgin and Bella Notte in Chicago, The Stinking Rose and San Gennaro in Los Angeles and Dani and Gusto in New York. In all, 11,460 bottles will be handed out.

HBO is using wine as a hook for its association with the indulgent nature of the show, said Jim Anstey, partner/brand action director at LIME public relations + promotion, the New York City-based agency handling the campaign.

Interesting concept, and definitely something that will be remembered by diners at these trattorias. Of course, for a truly experiential feel, I would recommend that the libation be a faithful replica of wine-making at the time of Caesar. Not only would it be a memeroable twist on a simple give-away, but it would most certainly spur conversation and WOM simply from the historical nature of the product.

In other Promo news, another company will be opening a showroom in Second Life. Yawn.

One comment

  1. Start casino online gambling software developments.

    Online casino gambling guide at gambling win com. Best casino gambling online player resource. Ql directory gambling gt online casino.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: