VIRTUAL ADVERTISING

Here’s a good commentary by Erik Hauser, founder and CD at Swivel Media, on in-game advertising and product placement. He should know what he’s talking about: his firm rolled-out Stagecoach Island for Wells Fargo, the first instance of a financial education product for a bank using a virtual world in Second Life. FutureLab has an in-depth look at the practice here. Everything you ever wanted to know about it.

One comment

  1. Mark Sneider · · Reply

    Virtual Advertising as in inserting product placement digitally in live and post-produced television broadcasts is done by Brand Brigade (http://www.brandbrigade.tv)

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