Hello friends. I’m off for a bit of rest and recreation on the right coast, and hope to not see a computer for a few days. But nothing…NOTHING…gives me more pleasure than to share this link as a parting gesture (for the time being).
Talk about bleeding for your audience. What a statement.
I know, some may view it as obscene or absurd. There is validity in that assesment. But the statement has been made, nevertheless.
And hey, if you don’t like clicking on the links, here’s the scoop:
The All Blacks have bled for the cause in an unusual promotion launched yesterday.
DNA from the players has been infused into a limited edition of this year’s All Blacks poster showing the team performing the haka in a Fiordland setting.
A bond used in the printing process contains DNA from each player in the squad. The players gave the blood, which was then sterilised.
The poster will be available from adidas stockists only to those fans who buy an All Blacks jersey, says adidas marketing manager Craig Waugh.
No guts. No glory.
Kudos, adidas, for having the balls to do this. For showing fans what their team can do. For the team (national!) for going all out for their fans. And for a brand to stand tall and be a part of it all.
I’m sure many would disagree.
Have a great week. Talk in a few.