POP-UP MOVIES

Hey to all you movie theater chains and operators that continue to gouge us with increasing prices and annoy us with interminable commercials before movie screenings! You may have a reactionary movement on your hands. You see, a guerrilla drive-in phenomenon is sweeping California, and it is making some people notice.

Mobmov

An “organization” called MobMov is using simple projection technology, and a small-radius radio frequency, to turn abandoned building walls into on-the-spot drive in movie theaters.

In explaining the project, the site states that:

“Our name contains far more significance than simply being short for “Mobile Movie”. Mob: much like Flashmob and similar movements, the MobMov is organized over the internet, appears for a short time in a random location, and disappears just as quickly as it came. Try that with your parents’ drive-in! Movment: we like to think of ourselves as movie mercenaries of sorts – we bring free movies to the community, providing a new, wholesome night-time use for the forgotten areas of town.”

I love it. What a great idea. Please go to MobMov.org for more info. And join in the experience.

One comment

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