Okay, so I’ve ranted against urinal advertising before. Long-time readers, and audience participants at my speeches, know that I view urinal branded to be….well, déclassé. Tacky. Even stupid.
I just don’t get why brands want to be pissed on. Sure, it’s a fetish. But is it a fetish that needs to be supported by the advertising and marketing communities?
Well, here’s an example of good urinal branding. (I can’t believe I just wrote that.) Check out this ad for ESPN Soccer in Brazil. (Thanks adsoftheworld.com)
This is actually, um, an experiential urinal ad. Yes it is! By aiming the stream around, guys can direct the little ball into the goal.
The mess notwithstanding, this is pure brilliance!!! This is the type of bathroom advertising that gets guys involved with a different type of scoring.
Or is it? Have I been blinded by my passion for soccer to see that I’m missing the bowl?