From MIT Advertising Lab:

Is this another one of those multi-layered hoaxes? Another marketing Potemkin village? If it is, my hats off to whatever agency du jour has been one of the first to play with Google Earth and “rooftop advertising” in a very good way.

If it’s not, God bless you Apple. The notion that Steve Jobs won eight acres of Australian outback in a poker game is too damn ridiculous, and therefore, plausibly true. Rumors about that this is the build-up to Apple’s 30-year anniversary, and a subsequent iPod launch.

More to the story here.

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