If you haven’t been reading Erik Hauser’s newly-launched column in Chief Marketer, you may be missing some very good thoughts and insights. His latest column takes on The Gap, in a very accessible style and wit that is refreshing in our business.

Full disclosure: he’s a good friend, even though he continues to call me late into the night with crazy ideas, knowing full-well that I have a newborn and that sleep is more precious to me than my weight in platinum.

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