BRAND EVANGELISM ON STEROIDS

PROMO Mag has a small mention of a contest being rolled-out by Smirnoff that is offering candidates a job of a lifetime: the Smirnoff Cocktail Consultant.

Smirnoff

This position comes with a $50,000 salary and a $50,000 expense budget to conduct the work, which includes providing twice yearly Smirnoff Cocktail Trend Reports. The report will identify the “latest and greatest” in the world of drinks for a one-year term.

Smirnoff plans to relaunch its Web site Smirnoff.com within a week or so, and one section will be dedicated to the contest. Entrants must submit a three-minute video about how they would contemporize the Moscow Mule drink and make it attractive to today’s vodka drinkers. The Moscow Mule, a mix of ginger beer and Smirnoff, is the first drink the vodka brand created in the U.S., said Patty Constantino, spokesperson for Smirnoff-maker Diageo.

At the site, entrants will find applications and contest details or can call into a toll-free number to get the information. The application asks a number of open-ended questions to determine the entrants’ creativity, such as “If you were stranded on a dessert island what one cocktail would you bring and why?”

Applications are being accepted through April 1. The winner will be announced at the end of April. So if you think you got the liver, Smirnoff has the paycheck.

(Sorry Dad, “straight-up is the only way to drink vodka” doesn’t play well here.)

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