MediaPost Delivers


I love reading the Online Daily Media reports from MediaPost, and if you haven’t enjoyed them yet, allow me the pleasure of dropping three intersting links from this week so far:

When Drug Marketing Gets Personal
Branded Content Soars to 11% of Network Prime-Time Shows
Marketers Need to Heed Negative Buzz

It’s pretty obvious from headlines like these that something is in the air, that all this talk about a new Brand World Order is not just puffery or punditry.

The writing is clear, crisp and concise. (The Drug Marketing story is hilarious!)

MediaPost…you guys rock.

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