ETM 101: THE HUB

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If you have not yet discovered The Hub Magazine, as a marketer I strongly suggest you do. If sister publication Reveries is like The New York Times, then The Hub is like The Economist.

I apologize for the disjointed analogy. Too many holiday cookies. Just check it out! In the meantime, how about two papers culled from The Hub to get you started:

An exclusive interview with Anne Saunders, SVP of Marketing for Starbucks.Download starbucks_loyalty.pdf

And five questions on the role of the CMO and the future of marketing answered by Howard Handler, CMO for Virgin Mobile USA.Download Virgin_CMO.pdf

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