NO GLOVE, NO LOVE

Obeliskcondom

What a great outdoor execution! This campaign in Argentina celebrates National Aids Awareness Day. What better way to connote the imperative to wear a condom than by wrapping a national symbol with a pink profylactic?

A similar tactic was used in Paris years ago, when that city’s obelisk slipped on a domer. (Doesn’t every city have its own phallic symbol?)

Why is it that experiential tactics like these — beautiful campaigns to raise awareness and inspire delight in consumers — are such a rarity in North America?

Thanks to Adverblog for the post. (BTW, if you haven’t checked out this blog written by Martina Zavagno, an Italian journalist and writer living in Amsterdam with a great eye and ear for the coolest marketing executions around the globe, you’re missing out. And, her English is amazing!)

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