David B. Wolfe, author of “Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority” and the forthcoming “Firms of Endearment” (I love that title!), is a marketing guru and a deep thinker when addressing experiential marketing and the new marketing revolution. His blog, Agelesss Marketing, is a must-read for thoughtful marketers and consumers.

That’s why it is so heartening and valuable to receive this incredibly warm, insightful and enthusiastic review of my book — “Experience the Message: How Experiential Marketing is Changing the Brand World.”

You can read the review here, folks.

And you can buy the book here, friends!


  1. I come to your blog via David’s site and wonder how and when I can be first person in UK to get your book? Is there a publication date over here?

  2. Max Lenderman · · Reply

    Hi John,
    Right now, the only edition right now is available in Canada and on the Canadian version of Amazon here:
    The US version, for all the Yanks here, will be available in the next week or two on

  3. Hey Max!
    Way to go! Just got the book in the mail yesterday Dec 9th in the States. It’s a great description of what XM is and how it will be the way for advertising. I can’t put it down ….so it’s making driving a little difficult right now.
    Thanks. Next time we meet would love an autograph on what will be a dog-eared copy!

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