Good news to my peeps in Canada!!!

My book called Experience the Message has been released by venerable publishing house McClelland & Stewart. You can pick up a copy (or multiple copies…it is the season of giving after all) at Chapters or Indigo stores, or on The US version — to be published by Avalon Publishing — will be coming out in about a month.


If you’d like to check out a sample of the intro, go here and happy reading!

And here are a few endorsements that have come in so far:

“Experience the Message is an uncommon marketing book. Most marketing books get tiresome after the first few chapters. Not this one. It’s a cover-to-cover read on a subject that is the future of marketing. Besides being a substantive contribution to marketing literature, Experience the Message is a damn good read.”

• David B. Wolfe, internationally acclaimed expert on consumer behavior and author of Ageless Marketing

“Max Lenderman’s new book will prove to be seminal in our understanding of how the world of marketing is radically changing and how to successfully make that transition. Experience the Message is a must-read for thoughtful marketing executives.”

• Karl Moore, Associate Professor, Marketing Strategy, McGill University, Columnist for Marketing Magazine

“I took Experience the Message to the gym and read the whole thing at once. I was on the stationary bike for 4 hours and I feel like I’ve lost 5 pounds. Perfect. Great read.”

• Billy Melnyk, On-Premise Marketing Manager, Bacardi Canada

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