PAVLOV’S MARKETING

I love this work! If someone were to ask me what outdoor media should be like, I would refer them to these photos.
Pedigree_sticker_smell

Not because of the actual creative, mind you. I would refere to these photos because of the action that they inspire. I love these ads because it makes the end-user consumer go absolutely crazy for the product…or the representation of that product.

Of course, I’m being a bit facetious here. But not to the extent that I’m not deadly serious. These ads are freaking experiential!
Dog_billboard

You see, these floor stickers and posters are scented like dog food. This little bit of olfactory sense input gets dogs into a Pavlovian frenzy.

And if one of the key tenets of successful experiential marketing is to use as many sensory inputs as possible to engage the consumer, than this campaign is clearly experiential.

Okay, it is more experiential to canines than to humans. Granted. But don’t you think that the human consumer will remember its pooch’s freak-out and interaction with the product, even though it is one-dimensional?

Of course she would! Therefore, these ads are experiential to the homo sapien in all of us.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: