Moveable Type

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I keep on posting here on examples of static media that can become experiential, and therefore become a form of experiential marketing.

That’s why I love to write about great billboard executions, or outdoor bus shelters, that provide a jaw-dropping experience for the consumer. (Click around on this blog and see for yourself).

These “moving” print posters are another great example. Look to see more of this “technology” being used in lifestyle magazines and OOH media.

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Maybe not billboards, however. They could prove too hypnotizing for morning rush hour.

More here.<a

Click on the pictures for a better experience.

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