According to Adverblog, Dutch suds-maker Heineken has walked alway from TV ads in the UK. That’s right. A beer marketers doesn’t want to advertise on TV anymore. Instead, it will take its $10 million ad budget and shift it into sports sponsorship and point-of-sale promotions.

Says the managing director of Heineken UK: “The enormously cluttered environment in TV ads makes it difficult to make standout ads. It’s also very expensive and it’s questionable as to its effectiveness.”

Read more here.

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