How do book sellers get people interested in new titles (other than paying people to talk about them, lavishing reviewers, and spending on useless print ads)? Gargoyle

Check out these guerrilla campaigns for books and bookstores in Europe.

These are small shops and imprints, mind you. Mystery books and mystery bookstores. Negraycriminal2

But the big guys should take notice.

And speaking of books, check out this little gem…coming out soon. (SHAMELESS PLUG!!!!)

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