Yeah, sure, we’ve all read headlines like “The Death of TV” or read books like “Life After the 30-Second Spot,” all proclaiming the impending demise of mass media’s uber-channel.
This morning on the way to work I listened to an NPR broadcast on traditional media’s inability to reach the new consumer, and the fractious and discombobulating marketplace that is emerging from the digital content revolution. And now, ladies and gentlemen, comes the video iPod — the second nail in the coffin (the first is TiVo).
David Polinchock has a great post on it, with an excellent question to booot: “If people are willing to pay to watch the shows on their iPods, might they be willing to pay for commercial-free shows at home on their TV? Wonder if people would pay a little extra to watch a movie without commercials…”
You better believe it, brother! Apple iTunes gets 1.8 million music downloads a day at 99 cents per. Apple’s deal with ABC allows consumers to download episodes of hot shows like “Lost” and “Desperate Housewives” for $1.99 — commercial-free!!!
And here’s another parting thought from David: “If you can download the show to your iPod, shouldn’t that mean that you could also play it on your Mac? And then, if they create a simple interface to send that signal to a large screen TV, wouldn’t that potentially create an Apple media center that actually by-passes network TV? This could really be much bigger then what it is right now. And given previous rumors that Apple would buy TiVo…”
That would make it the third nail.