Well, that Ad Age article about the illegality of buzz marketing has certainly caused a lot of chatter among new marketing professionals. The CEO of the Word of Mouth Marketing Association (WOMMA) — Andy Sernovitz — had commented astutely on this site last week, noting that a few bad apples shouldn’t make apple juice any less tasty and refreshing (much like word-of-mouth marketing).
He continues his defense of buzz in an Ad Age letter-to-the-editor, with some good insights to get hysterical marketers to calm down a bit. Kudos to Andy for taking the bull by horns and getting out there with the WOMMA code of ethics and the ROI on Honesty. I recommend a visit to the WOMMA site to get the full story on how Andy and his cohorts are putting out the buzz on buzz.