There’s a Chicago-based experiential marketing boutique agency called Bamboo Worldwide that has a great website to play with. While clicking on the monkey, I discovered the “12 Secrets of the Bamboo Lounge,” which I now share with you.

Secret # 1: One great experience is worth a thousand impressions. It’s the reason Starbucks can charge a premium for a cup of coffee and 7 – 11 can’t.
Secret # 2: Embrace the early adopters. Whether they know it or not, everyone follows the “freaks.”
Secret # 3: Stay true to your core persona. In the game of marketing, authenticity always trumps awareness.
Secret # 4: Never cater to the lowest common denominator. Remember, there’s a reason no one ever requests the gooey brown stuff at the bottom of the barrel.
Secret # 5: Don’t try to be everybody’s darling. Polarization creates opinions. Opinions create buzz. Buzz creates Brand Celebrities.
Secret # 6: Leverage discovery to ignite word of mouth. Create a remarkable product and provide an authentic experience where influencers can FIND YOU.
Secret # 7: Credibility cannot be bought. Relevance is indispensable. Scarcity equals exclusivity. We call this our “special secret.” Buy one, get two free.
Secret # 8: Everything matters. Take care in creating your experience, all the way down to the restroom hand towels.
Secret # 9: “Boring is always the riskiest strategy.” Seth Godin, The Purple Cow. Ikea lives by Seth’s philosophy, how about you?
Secret # 10: People don’t buy a thing, they buy a personality. Make sure your brand has a strong one.
Secret # 11: A great brand isn’t measured by units sold but relationships built. If you build consumers’ trust, they’ll be more likely to forgive you when you screw up.
Secret # 12: Traditional advertising is a fresh coat of paint. Marketing experiences is a whole new barn.

One comment

  1. Lovely tips from Bamboo Lounge. If you stay true to this philosophy, then one does not need marketing. Believers will flock to the brand, the brand then has to live-up to the promise with every interaction.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: