ADVERTECTURE?

Ad Rants reports on a new billboard in NYC (on King Street in SoHo) for Court TV network. Court9
Created by Venables, Bell & Partners, the cool “advertecture” gets voyeuristic passersby to look up and peer into their neighbor’s windows — something New Yorkers are keen on.
If you look closely into one of the windows, you can see a hapless guy about to be whacked with a cleaver. Is this a cool way to advertise, or has a marketing crime been committed here?
Valerie Leclercq from NYC-based Night Agency points out that the windows collectively make up a comic strip, and there’s another post on Towleroad about this ad. Very cool, with more pics.

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