ROOM ON THE ROAD

A nice tidbit from Media in Canada: The Hilton Garden Inn brought its traveling hotel room to Toronto as part of a mobile marketing campaign (in the old school
sense). Hilton_1

The Evolution Solution Express (ESE) TM, a 72-foot, 67,000 pound truck features a full scale model guest room and a mini display of the brand’s Pavilion lobby entrance. This is part of a cross-country promo push highlighting upgrades to the Hilton Garden Inn brand. The ESE will trek across Canada and the U.S. hitting popular tourist events and destinations.

2 comments

  1. nice book review you skirt- now go sell some copies before your publisher goes broke!!!!!!

  2. Ha, I actually saw this room. It reminds me of the traveling living rooms you see on trucks in busy downtown areas marketing furniture and such.

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