A tiny aside from Iconoculture gives insight into a great experiential marketing idea for, say, Monster or Sony Music:
A Lubia, Spain, scrap yard lets anyone get medieval on everything from computers and fax machines to mobile phones and cars. Customers are given a sledgehammer, goggles, a helmet, and a soundtrack of heavy-metal music.
That’s so damn cool! Imagine getting fired from a crappy office job. Monster not only offers you free job listings, but a free 15 minutes of "therapy" against the copy machine you were chained to at the office.