As marketers and advertisers chase trends and tools to reach elusive audiences, they have often ignored experiential marketing in favor of digital and television ads. That is a serious mistake; experiential campaigns are more important than ever and will continue to be crucial for the foreseeable future. A confluence of market forces is making experiential […]
For those of you interested in the changing face of cause marketing — and the crazy hair flip I’m rocking — here’s a link to a recent speech I was honored to deliver at Advertising Week. Comments and diatribes welcome! http://adweek.mlbam.com/video/topic/94337640/v36709043
I recently published my first piece in Campaign Magazine, discussing the talent drain in the advertising industry and the role of purpose in recruiting and retaining top thinkers. It’s become a pretty popular read on the site. I hope I didn’t ruffle too many feathers. Read it here.
If the New York Times says it, you know it’s true: I and my partners have launched a new agency in Boulder called School. Check out the pretty epic NYT article here. I am honored and stoked to be working with Joe Corr, Shane Kent and Ryan Nikolaidis on our adventure to add meaning, purpose […]
I’m really excited to be a part of this conference — XMC 2013 in Nigeria — where I will be speaking. Truly looking forward to meeting people and learning new things along the way. There’s even a video with the most awesome voice-over ever. (Love how he pronounces my name!). Check it out below:
This is what Alex said about the interview on his FearLess Revolution site: “I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel.” How can I […]
Holy moley, it’s been a while since I posted here. Sorry for the long-absence, but apparently I am still confused as to the modus operandi of writing a blog. But I digress. The agency and marketer wank-fest know as SXSWi should be renamed SXSWe, because pretty much everything about it is more experiential than interactive. […]
I just love how they ordered pizza for the audience. Great example of digital to physical experiences. PS. My agency actually pitched a very similar idea to Microsoft about 1.5 years ago. I guess it takes a kooky agency name like Wexley School for Girls to get client buy-in. ;-)