I believe that creativity can solve anything. Yes, I know how trite and flippant that sentence seems. I’ve been trying to avoid writing trite and flippant sentences for as long as I can remember. What I mean is that when imbued with purpose and empathy and fearlessness, the process of creativity can lead to some […]

As marketers and advertisers chase trends and tools to reach elusive audiences, they have often ignored experiential marketing in favor of digital and television ads. That is a serious mistake; experiential campaigns are more important than ever and will continue to be crucial for the foreseeable future. A confluence of market forces is making experiential […]


For those of you interested in the changing face of cause marketing — and the crazy hair flip I’m rocking — here’s a link to a recent speech I was honored to deliver at Advertising Week. Comments and diatribes welcome! http://adweek.mlbam.com/video/topic/94337640/v36709043      


I recently published my first piece in Campaign Magazine, discussing the talent drain in the advertising industry and the role of purpose in recruiting and retaining top thinkers. It’s become a pretty popular read on the site. I hope I didn’t ruffle too many feathers. Read it here.


If the New York Times says it, you know it’s true: I and my partners have launched a new agency in Boulder called School. Check out the pretty epic NYT article here. I am honored and stoked to be working with Joe Corr, Shane Kent and Ryan Nikolaidis on our adventure to add meaning, purpose […]

I’m really excited to be a part of this conference¬†— XMC 2013 in Nigeria — where I will be speaking. Truly looking forward to meeting people and learning new things along the way. There’s even a video with the most awesome voice-over ever. (Love how he pronounces my name!). Check it out below:

This is what Alex said about the interview on his FearLess Revolution site: “I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel.” How can I […]

A friend of mine who teaches at ad school wanted to have his class read Brand New World. Trouble is, the publisher wasn’t able to get 20 copies together. Can you believe that? 20 copies. What utter incompetence! So¬†then I thought: “Jeez, I should never have published this with Harper Collins Canada. What a dead […]

Holy moley, it’s been a while since I posted here. Sorry for the long-absence, but apparently I am still confused as to the modus operandi of writing a blog. But I digress. The agency and marketer wank-fest know as SXSWi should be renamed SXSWe, because pretty much everything about it is more experiential than interactive. […]

Finally, someone has said what I’ve been hinting at the past year: TV commercials are becoming either recaps of experiences (like the Hyundai test-drive spots, for instance) or trailers for experiences. The days when a spot can carry the message are over, because the experience is the message. Check out this interview with Shiv Singh, […]

I just love how they ordered pizza for the audience. Great example of digital to physical experiences. PS. My agency actually pitched a very similar idea to Microsoft about 1.5 years ago. I guess it takes a kooky agency name like Wexley School for Girls to get client buy-in. ;-)


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