BRAND NEW WORLD…NOW FREE!

A friend of mine who teaches at ad school wanted to have his class read Brand New World. Trouble is, the publisher wasn’t able to get 20 copies together. Can you believe that? 20 copies. What utter incompetence!

So then I thought: “Jeez, I should never have published this with Harper Collins Canada. What a dead business model. I can’t believe they pulp books they don’t sell. And then when you need them, they are all sold out. Old school publishing sucks. I should give away my work. It would prove to be a better model.”

And so I am. Do with it what you will.

BRAND_NEW_WORLD_PDF.

WHY BORDERS WENT BELLY UP

Interesting read here about why Borders imploded. The quote I took away is this:

If you’re a retailer, loyal and engaged customers are six times more likely to visit your locations. Consumers are looking to be delighted, and only real brands that can engage customers can do that. Loyal customers follow “The Rule of Six”: they’re six times more likely to rebuff competitive offers, and six times more likely to invest in your company.

Delighting people. Engage them. Create authenticity by being real. Become indispensable. Render experience. And you will be rewarded six-fold.

That’s a pretty good reward.

APPLE’S EXPERIENTIAL SECRETS REVEALED!

Well, sort of. Here’s a great paper from “customer experience authority” Mike Wittenstein. He’s good folks. Solid thinking. You should get the report here and read it thoroughly.