COKE’S HAPPINESS TRUCK MAKES ME HAPPY

It’s in Rio. And it’s making people happy. What a great truck idea. So simple. So on-brand. So universal. Check it out here.

2 comments

  1. Nice. But things are gonna turn really ugly when it’s surrounded by a crowd and it runs out of stuff.

  2. [...] them something more than just a message or impression. That’s why I’ve written about Coke’s Happiness Machine campaign — a campaign that tries to faithfully deliver on the brand promise in a way that a tagline [...]

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