My good friend, colleague and fellow experiential marketing sherpa Erik Hauser has released the fruits of a four-month project in conjunction with research firm IMI International.
You get get the report at the Experiential Marketing Forum.
My favorite set of findings so far, with so much more to read…:
- All are optimistic about experiential marketing and sampling as effective tactics, and plan on using the tactics much more in the future.
- Traditional methods (TV ads, print, direct mail) are considered ineffective, and planned usage is lower in the next two years.
- While social media (Facebook and Twitter) are considered ineffective, they are expected to be used much more in next two years.
There’s much more in there! It’s a great step forward in legitimizing the incredible growth of experiential approaches to advertising and marketing. Congrats Erik and team!