COKE’S HAPPINESS TRUCK MAKES ME HAPPY

It’s in Rio. And it’s making people happy. What a great truck idea. So simple. So on-brand. So universal. Check it out here.

FROM TV TO EXPERIENTIAL: CHRYSLER’S OPENING DETROIT EMBASSIES

What a great example of an idea permutating throughout the system. After the success of the "Imported from Detroit" spots aired during the Super Bowl, Chrysler's agency Weiden & Kennedy is working on transforming teh dealerships into Detroit embassies.

According to this article in Ad Age, "Chrysler will launch a line of merchandise in the next few weeks to help dealers capitalize on the buzz of the Super Bowl commercial and the new brand tagline"

I can't wait to see the execution. I hope it doesn't disappoint, because the idea is simply brilliant.

LATEST EXPERIENTIAL MARKETING RESEARCH FROM EMF

My good friend, colleague and fellow experiential marketing sherpa Erik Hauser has released the fruits of a four-month project in conjunction with research firm IMI International.

You get get the report at the Experiential Marketing Forum.

My favorite set of findings so far, with so much more to read…: 

• All are optimistic about experiential marketing and sampling as effective tactics, and plan on using the tactics much more in the future.
• Traditional methods (TV ads, print, direct mail) are considered ineffective, and planned usage is lower in the next two years.
• While social media (Facebook and Twitter) are considered ineffective, they are expected to be used much more in next two years.

There’s much more in there! It’s a great step forward in legitimizing the incredible growth of experiential approaches to advertising and marketing. Congrats Erik and team!