LOVE THIS INSTALLATION! A GREAT PIECE OF ENGAGEMENT.

The idea is solid! Create a giant camera to engage people. But check out how many people take a picture of the picture? Their camera is their phone. What would the brand do differently now that it saw this?
 

 

3 comments

  1. Definitely interesting – in the ‘recogintion economy’ it would certainly hold currency… For me it just looks a bit….. fake? I’d like to know where this mock up originated and for what real purpose….. Nice idea though – big thinking indeed!

  2. Awesome!

  3. What would the brand do differently now that it saw this?
    – Make the brand name/logo visible in some way.
    (Nowhere to be seen on the camera or billboard projection)

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