LI NING IS AD AGE’S MARKETER OF THE YEAR IN CHINA

LiNinglogo12010Read the story here. Ad Age says that "Li Ning, a sportswear brand most consumers around the world have never heard of, is a leading contender to become China's first truly global brand."

But if you want to read about the real story of Li Ning and how its rise will affect brandign and marketing for years to come, I recommend you read my book Brand New World. As soon as you can. This world moves fast.

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