I’m a pretty good creative director because I’ve been at some pretty great creative places like MDC Partners’ TEAM Enterprises and Crispin Porter + Bogusky and Omnicom’s GMR Marketing. I’ve written two good business books that have seemed to anticipate fundamental marketing trends and consumer convictions by a few or more years. And I’m a pretty good experiential marketer, […]

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If the New York Times says it, you know it’s true: I and my partners have launched a new agency in Boulder called School. Check out the pretty epic NYT article here. I am honored and stoked to be working with Joe Corr, Shane Kent and Ryan Nikolaidis on our adventure to add meaning, purpose […]

I’m really excited to be a part of this conference – XMC 2013 in Nigeria — where I will be speaking. Truly looking forward to meeting people and learning new things along the way. There’s even a video with the most awesome voice-over ever. (Love how he pronounces my name!). Check it out below:

This is what Alex said about the interview on his FearLess Revolution site: “I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel.” How can I […]

A friend of mine who teaches at ad school wanted to have his class read Brand New World. Trouble is, the publisher wasn’t able to get 20 copies together. Can you believe that? 20 copies. What utter incompetence! So then I thought: “Jeez, I should never have published this with Harper Collins Canada. What a dead […]

Holy moley, it’s been a while since I posted here. Sorry for the long-absence, but apparently I am still confused as to the modus operandi of writing a blog. But I digress. The agency and marketer wank-fest know as SXSWi should be renamed SXSWe, because pretty much everything about it is more experiential than interactive. […]

Finally, someone has said what I’ve been hinting at the past year: TV commercials are becoming either recaps of experiences (like the Hyundai test-drive spots, for instance) or trailers for experiences. The days when a spot can carry the message are over, because the experience is the message. Check out this interview with Shiv Singh, […]

I just love how they ordered pizza for the audience. Great example of digital to physical experiences. PS. My agency actually pitched a very similar idea to Microsoft about 1.5 years ago. I guess it takes a kooky agency name like Wexley School for Girls to get client buy-in. ;-)

This is a crazy cool pictorial of some of the most interesting and “experiential” sporting events ever. What caught my attention was that the venue is in itself an experience, but the action itself is not. In fact, the actual sporting event is practically irrelevant — it could be a football game, a hockey game, […]

I love this idea: a bandana designed specifically for protesting.  The Guy Fawkes-inspired bandana can be worn half over or entirely over the face, giving a bit of anonymity to Occupy activists. The bandana also includes protest tips and phone numbers for legal aid and the ACLU. (That’s so freakin’ cool.) According to the creator, […]

(I know, I know. I’m vain.) This was an interview done in Montreal. Where else can I smoke so freely? But seriously. I’m done with the ciggies. Don’t offer me any, okay? Especially when I’m drinking. Or giving interviews.

Although reading Brand New World is a better idea, you can get a glimpse into the massive paradigm shifts in India and China in these reports from AdAge. Here’s a run-down: CHINA 1. Largest internet market in the world China has become the world’s largest internet market with nearly 480 million users (with 277 million […]

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