If the New York Times says it, you know it’s true: I and my partners have launched a new agency in Boulder called School. Check out the pretty epic NYT article here. I am honored and stoked to be working with Joe Corr, Shane Kent and Ryan Nikolaidis on our adventure to add meaning, purpose […]
I’m really excited to be a part of this conference — XMC 2013 in Nigeria — where I will be speaking. Truly looking forward to meeting people and learning new things along the way. There’s even a video with the most awesome voice-over ever. (Love how he pronounces my name!). Check it out below:
This is what Alex said about the interview on his FearLess Revolution site: “I spend an hour interviewing these guys and I learned a whole lot about poop and marijuana. There seems to be a strong connection between experiential marketing and good shit. This episode is half show and half blooper reel.” How can I […]
Holy moley, it’s been a while since I posted here. Sorry for the long-absence, but apparently I am still confused as to the modus operandi of writing a blog. But I digress. The agency and marketer wank-fest know as SXSWi should be renamed SXSWe, because pretty much everything about it is more experiential than interactive. […]
I just love how they ordered pizza for the audience. Great example of digital to physical experiences. PS. My agency actually pitched a very similar idea to Microsoft about 1.5 years ago. I guess it takes a kooky agency name like Wexley School for Girls to get client buy-in. ;-)
I love this idea: a bandana designed specifically for protesting. The Guy Fawkes-inspired bandana can be worn half over or entirely over the face, giving a bit of anonymity to Occupy activists. The bandana also includes protest tips and phone numbers for legal aid and the ACLU. (That’s so freakin’ cool.) According to the creator, […]
(I know, I know. I’m vain.) This was an interview done in Montreal. Where else can I smoke so freely? But seriously. I’m done with the ciggies. Don’t offer me any, okay? Especially when I’m drinking. Or giving interviews.
Although reading Brand New World is a better idea, you can get a glimpse into the massive paradigm shifts in India and China in these reports from AdAge. Here’s a run-down: CHINA 1. Largest internet market in the world China has become the world’s largest internet market with nearly 480 million users (with 277 million […]